An Internal Coach is a manager that has accepted the invitation to be accountable for the success of the Shared Values Process within the organization. At the certification of the Internal Coaches they will be given the coaching tools that they need to play this important role for the organization.

As well as having a logistical role, THEIR ROLE IS as role model, mentor, empathetic coach, philosopher, confidante or courage "bolster-er", Guideline expert/zealot, Guardian and Shepherd. They will be partners to the Facilitators, and will partner with Vitalwork as the process unfolds.

They ARE NOT a formal intermediary, a talking head, the ONLY owners of the success of Shared Values, Hercules "pushing" the organization, or the answer man/woman.

The Internal Coaches will be invited to continue their role at the beginning of Module II. If they would like to step back from the role at this time, they will be asked to invite another employee to take their place.

The manager's formal role during Module I of the Shared Values Process is at the Management Values Retreat when they are oriented to the philosophy, and create a rough draft of the Business Values. During the organization wide role out, managers will be participants in the meetings and will be learning from the Facilitators along with everyone else in the organization.

During Module II of the Process, Managers will be asked to lead a task force to research an issue that affects the organization and learn how to evolve into a more facilitative, teacher/mentor style of leadership. During the course of this Module, Managers will transfer a skill-set called Responsibility Taking to their employees to ensure that everyone is contributing to the success of the organization and to free up their own time for more long term "If only I had the time..." projects.

Project Manager
The project manager is selected at the very beginning of the process for their ability to handle details and organize the meetings and events of the Shared Values Process. They will be a primary contact for Vitalwork within the organization. Some of their responsibilities will be to set-up conference calls, coordinate meetings, and assist the Internal Coaches in logistical duties. The Project Manager will attend the Internal Coach Certification in order to have a better understanding of the philosophy and process of Shared Values, and often will attend the Management Values Retreat as well.

A Facilitator is a front line employee (non-manager) who has shown natural leadership ability and has accepted the invitation to lead the organization wide meetings that introduce Shared Values to the organization. These facilitators will be given all the tools that they need to present Shared Values to their organization at the Train the Trainer. A background in training is not required to assume this role.

Their role will be to partner with another facilitator to lead a class of 8-16 people through the Organization-Wide Meetings. They will have a pre-prepared curriculum to work from and will have a three-day training session with Vitalwork in which to practice using the materials and become more comfortable in facilitating discussions. Facilitators will have the Internal Coaches as a resource throughout the process.

Facilitators ARE NOT expected to have all the answers, be an expert in Shared Values, be an intermediary between employees and management, or teach people how to have values. This group is the organization's greatest ally in moving toward a heroic environment.

The employee body's first interaction with this process will be filling out the Values and Attitudes Survey prior to the start of Module I. In filling out this survey everyone within the organization will be able to contribute to an understanding of where the organization stands in regards to having a values-based work environment.

The entire organization will then begin to attend the Organization - Wide Meetings to further an understanding of the process, and at the end of this ten-week process will attend a Consensus Building Meeting within their departments to prepare for the start of Module II.

During Module II, employees will all be part of a task force that will work on an issue concerning the organization. By the end of this process Responsibility Taking skills will be transferred to the employees so that they will have the tools to improve the processes they work upon without waiting for directive instructions from managers.